EST. 2008 · BANNED IN 24 HOURS · REBUILT WHERE NO ONE CAN BAN IT

Claim the crown for $-

Finally, something real to own: the #1 spot on this website. The newest gem always costs the most, so its owner is always The Richest - until someone pays one dollar more.

ONE PAYMENT · NO REFUNDS · YOU GET THE #1 SPOT. THAT'S IT. THAT'S EVERYTHING.

Every owner, ranked by what they paid, forever. The newest gem always costs the most - so the crown, and the stone itself, are always for sale.

What do I get?

The #1 spot on this website. Your name at the top, the gem in your card, a permanent entry in the Registry, and a certificate. You hold the spot until someone pays $1 more - then you keep everything except the part that mattered.

Is this a scam?

A scam hides what you're buying. We state it in large type: the top spot of a website about buying the top spot. This makes it the most honest purchase you will ever make.

Why does the price keep rising?

Each gem sold raises the price by one dollar, forever. There is no cap. Somewhere along the way it will pass $999 - the price of the original 2008 masterpiece - and keep climbing, out of respect. Early buyers are rewarded for their vision. Later buyers are rewarded with a bigger number on their certificate, which is arguably better.

Can I buy one for someone else?

Yes. Gifting someone the #1 spot on a website they've never heard of is the most confusing act of love available online.

Is there a refund policy?

The Registry is eternal. So, no.